Quality Function Deployment (QFD)

QFD is a detailed planning technique used to translate the 'voice of the customer' into company specifications at each major stage of the Product Introduction Process.

Some of the benefits of QFD are:-

It is important that QFD is applied as a team exercise, with input and involvement from all the major stakeholders. In particular it is essential to involve the principal customer in the information gathering phase.

The QFD chart


For more information about any area of the chart, select a topic below:

Customer requirements
Importance rating
Design requirements
Target value
Improvement direction
Correlation matrix
relationship matrix
Competitor assessment
Competitor technical assessment
Absolute importance
Ranking
Difficult or new
Carry forward

Printing

The printout of the QFD chart is in Visio format. It may be easily imported into other documents.

Cascading QFD charts

The classic model of QFD has sequential phases looking at product planning, component development, process planning and production planning. Teamset extends this by allowing charts to be cascaded in the most appropriate way for each project.

The diagram above shows a typical arrangement where a project team might carry out a QFD1 exercise on a car. Some of the design requirements for the car will be customer requirements for the engine, so these can be viewed in the engine QFD1 chart, together with new requirements that relate specifically to the engine. Similarly, some of the engine design requirements will be customer requirements for the fuel system, so can be viewed from that chart. Some of the car design requirements will also relate to the fuel system, so these can be linked to the fuel system QFD1 chart, and of course there will be some new requirements that relate only to the fuel system. TeamSET makes it very easy to share data in this way.

Once we get to a manageable level of detail with QFD1, we can move on to QFD2, QFD3, etc.



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